On-Demand Disruption Meets Big Retail 📊

There weren’t any S&P 500 earnings reactions yesterday…

But a big newswire hit the tape this morning, and it's worth paying attention to.

Uber Eats announced a partnership with Dicks Sporting Goods $DKS and Golf Galaxy to offer on-demand delivery from hundreds of stores nationwide.

Yes, you read that right.

Sports gear, apparel, and even golf clubs are delivered to your door in under an hour.

It’s not just about convenience. 

It’s a strategic shift for both companies.

Uber $UBER has spent the past few years aggressively diversifying away from its legacy ride-share business.

They're already the largest component of the iShares Transportation ETF $IYT.

But they are determined to continue growing and rewarding shareholders.

Here's what's happening with Uber's business 👇

• Delivery now generates nearly 40% of total revenue.
• Gross bookings in delivery hit all-time highs last quarter.
• Uber Eats already partners with top names like Costco, Petco, and Office Depot.

The new Dicks partnership expands Uber’s relevance beyond food into general retail logistics, a high-margin, underpenetrated segment with massive TAM.

And it positions Uber as a platform, not just a ride-hailing app.

Here's the setup in UBER 👇

Uber has been churning sideways between two key Fibonacci extension levels for over a year.

Despite being punished for 3 straight earnings reports, the stock is flirting with new all-time highs.

It’s also attempting a breakout relative to the S&P 500.

We think the bulls will make a decisive upside resolution soon.

If UBER is above 87.50, the path of least resistance is higher toward 133.

Meanwhile, Dicks has a very different challenge.

Here's what's happening with Dicks business 👇

• The stock has been punished for 4 consecutive earnings reports.
• Gross margins are under pressure from markdowns and heavy inventory.
• E-commerce adoption has stalled, putting pressure on foot traffic.

Partnering with Uber is an acknowledgment that Dicks needs help competing in the on-demand economy.

By tapping into Uber’s last-mile network, they can offer customers fast, local delivery without building the infrastructure themselves.

But the technicals look fragile…

Here's the setup in DKS 👇

Dicks Sporting Goods is sitting near the neckline of a potential multi-year distribution pattern.

The bears are trying to knock this one down decisively and shift the primary trend from sideways to lower.

So far, the bulls have shown up when they've needed to. 

If DKS is below 185, the path of least resistance is lower for the foreseeable future.

This partnership is a clear fundamental development, but the market’s reaction will tell us everything we need to know:

• Will Uber finally resolve higher?
• Will Dicks hold the line?

Both stocks have something to prove.

The timing couldn't be more interesting with this news hitting just as both names approach inflection points.

Thank you for reading.

- The Beat Report Team 

PS: Jeff Macke has been studying retail for over 30 years and is still on the cutting edge. 

Every week, he shares exactly what he’s seeing in the sector, what he’s buying and selling, and what the market’s saying about the consumer. 

If you care about the heartbeat of the economy, this is where you’ll feel it first. And it’s 100% free. 

👉 Click here to get Macke’s Retail Report.

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