Zeta Global Holdings Corp is a data-driven marketing technology company that provides customer acquisition and retention solutions to businesses. The company leverages advanced data analytics and artificial intelligence to help clients optimize their marketing strategies and drive customer engagement and loyalty.

From a technical analysis perspective, the stock of Zeta Global Holdings Corp (ZETA) is currently building a base. A base refers to a period of consolidation and sideways movement in the stock's price, typically after a significant move in either direction. This pattern indicates that the stock is finding support and resistance levels, and traders and investors are closely monitoring the price action for a potential breakout or breakdown.

During the base-building phase, it is important to closely monitor key technical indicators, such as volume and price patterns, to gauge the stock's strength and potential for future price movements. A breakout above the base could signal a resumption of the uptrend and present potential buying opportunities.