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Bullish Action in BETR

Every weekend, I dig into our insider filings tracker looking for the biggest conviction buys — and this week, we saw significant bullish action across consumer, healthcare, and financials.

Let’s take a look:

Consumer discretionary showed up early in the week, with an insider purchase in $LULU from the Interim Co-CEO. 

Not massive in size, but notable — insider buying from the top of the leadership ladder always gets our attention.

Healthcare saw institutional involvement, with WCM Investment Management filing a 13G in Brookdale Senior Living $BKD, taking a 5.39% stake.

In financials, Better Home & Finance $BETR stood out with broad insider participation — CFO, CEO, CTO, and multiple directors all stepping in. 

That kind of cluster buying across the C-suite tends to carry weight.

And the biggest buy of the group came from the consumer staples space, where JANA Partners picked up over $5.5M in Lamb Weston $LW. 

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Happy Sunday.

Steve