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Trading Decker's Earnings
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$DECK
Members Only
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$DAL
Members Only
wet
Quiet week means less trading
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$WMT
Members Only
macke WSM 6-24-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$WSM
Members Only
Macke SBUX
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$SBUX
Members Only
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$LULU
Members Only
VSCO 5-27-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$VSCO
$VSXY
Members Only
wmt
Strong quarter and cautious guide hit another discounter

Walmart shares getting hit for pointing out the obvious: Consumers don't like higher gas prices.

The "caution" was boilerplate, the execution rock-solid. What's the trade with shares off 8%?

The Jeff Macke Portfolio
macke portfolio
$TGT
$WMT
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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$ELF
Members Only
Target TJX
Everyone is wrong
Target came in with better than expected EPS and Revenues, great comps and traffic. Also a good plan. Shares dropping anyway. What I'm doing now. 
The Jeff Macke Portfolio
macke portfolio
$TGT
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TGT
How I'm playing tomorrow's report
Target, the beleaguered discount chain from Minnesota reports Q1 in the morning. Here's what matters, what doesn't and how I'm positioning ahead of the report.
The Jeff Macke Portfolio
macke portfolio
$TGT
Members Only
cava macke
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$CAVA
Members Only
Macke WMT
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$WMT
Members Only
a
Obviously I'm nervous. HODL
Aritzia reports after the bell tonight. Of course I'm nervous. Sort of. I'm not selling. These are just huge expectations. "Specialty is where love goes to Die". I know that. I invented the phrase. Nothing stays this hot forever. Aritzia was one of...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$ATZ.TO
Members Only
Amazon macke 4-22-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$AMZN
Members Only
Macke NFLX 4-15
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$NFLX
$AMZN
Members Only
macke wsm
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$WSM
Members Only
IMAX
Betting on a Summer Thriller
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$IMAX
Members Only
macke nflx
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$NFLX
Members Only
Macke Macy's 3-18-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$M
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Lulu
My trading plan into the call

Lululemon is set to report tonight and expectations are deservedly low. One look at the ten year chart tells the Big Picture story, the one-time darling of retail (shares went up 10-fold from 2017 to 2023) is 69% off the all-time-highs and...

The Jeff Macke Portfolio
macke portfolio
$LULU
Members Only
VSCO 3/4/26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$VSCO
Members Only
Warby
Target coiling up ahead of Tuesday

Hope you new members of the Macke Portfolio family got long the whole basket last week; we’re having a great day with more to come. 

Here’s the rundown. 

Target’s $110 Million "Goodbye" to City Center...
The Jeff Macke Portfolio
macke portfolio
$TGT
$WRBY
$TKO
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