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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
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VSCO 5-27-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
macke portfolio
$VSCO
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wmt
Strong quarter and cautious guide hit another discounter

Walmart shares getting hit for pointing out the obvious: Consumers don't like higher gas prices.

The "caution" was boilerplate, the execution rock-solid. What's the trade with shares off 8%?

The Jeff Macke Portfolio
macke portfolio
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Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
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$ELF
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Target TJX
Everyone is wrong
Target came in with better than expected EPS and Revenues, great comps and traffic. Also a good plan. Shares dropping anyway. What I'm doing now. 
The Jeff Macke Portfolio
macke portfolio
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TGT
How I'm playing tomorrow's report
Target, the beleaguered discount chain from Minnesota reports Q1 in the morning. Here's what matters, what doesn't and how I'm positioning ahead of the report.
The Jeff Macke Portfolio
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cava macke
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
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Macke WMT
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Obviously I'm nervous. HODL
Aritzia reports after the bell tonight. Of course I'm nervous. Sort of. I'm not selling. These are just huge expectations. "Specialty is where love goes to Die". I know that. I invented the phrase. Nothing stays this hot forever. Aritzia was one of...
The Jeff Macke Portfolio
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Options
macke portfolio
$ATZ.TO
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Amazon macke 4-22-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
macke portfolio
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Macke NFLX 4-15
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
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macke wsm
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
macke portfolio
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IMAX
Betting on a Summer Thriller
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
macke portfolio
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macke nflx
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
Video
Options
macke portfolio
$NFLX
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Macke Macy's 3-18-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Lulu
My trading plan into the call

Lululemon is set to report tonight and expectations are deservedly low. One look at the ten year chart tells the Big Picture story, the one-time darling of retail (shares went up 10-fold from 2017 to 2023) is 69% off the all-time-highs and...

The Jeff Macke Portfolio
macke portfolio
$LULU
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VSCO 3/4/26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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Options
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Warby
Target coiling up ahead of Tuesday

Hope you new members of the Macke Portfolio family got long the whole basket last week; we’re having a great day with more to come. 

Here’s the rundown. 

Target’s $110 Million "Goodbye" to City Center...
The Jeff Macke Portfolio
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$TGT
$WRBY
$TKO
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macke TJX 2-25-26
Once a week, I get together with Sean McLaughlin from All Star Options, and we're going to find an options trade to hunt for a new options trade for my Portfolio+ members.  The goal is simple: utilize my expertise on the consumer and Sean's...
The Jeff Macke Portfolio
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$TJX
macke portfolio
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d
Amazon is ignoring Retail

Amazon: Bored By Retail

Shares of Amazon fell as much as 10% after hours on Thursday after the world's second biggest retailer reported decent earnings then announced plans to spend $200 billion next year, some 60% more...

The Jeff Macke Portfolio
Video
macke portfolio
1167
Jeff's Retail Portfolio
$XRT
$AMZN
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d
Last week was not, in fact, time to buy LULU

Right Instinct, Wrong Picks

My feelings to the contrary, last week did not prove to be a good time to buy Lululemon. The troubled athleisure co found itself in the headlines again for the same news for the second week...

The Jeff Macke Portfolio
Video
macke portfolio
1167
Jeff's Retail Portfolio
$XRT
$LULU
$ATZ.TO
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Lulu
Full Transparency: Buying Lululemon

Buying Lululemon and making some sales

 

It's time to buy Lululemon. 

Now, I'm not into catching falling knives and Lulu doesn't even have a CEO right now. Worse still, the company is coming off a...

The Jeff Macke Portfolio
Video
macke portfolio
1167
Jeff's Retail Portfolio
$XRT
$LULU
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d
Featuring A Deep Dive on Amazon

2025 has obviously been very good to us at The Macke Portfolio. In fact, it's been one of the best starts to a year that I can remember.

As of last Friday, we were up 26.5% for the year, outpacing the S&P and more than double the lame $XRT...

The Jeff Macke Portfolio
Video
macke portfolio
Jeff's Retail Portfolio
$AMZN
$WMT
$TGT
$COST
Boots On The Ground
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