My feelings to the contrary, last week did not prove to be a good time to buy Lululemon. The troubled athleisure co found itself in the headlines again for the same news for the second week in a row.
Last week it was was news that Lulu had removed its new "Get Low" tights on complaints the pants were transparent. This week it emerged that LULU's Chief Brand and Activation Officer had released a company wide video essentially blaming customers.
It's the worst possible look for a high-end consumer company.
In the attached video I dive in to Lulu's woes and the Aritzia founder's sales which sent those shares some 8% lower on the week. Quick Summary: I'm not thrilled but not selling either stock.
You need to have a subscription to access this content in full.
Log in or subscribe today to unlock new features and receive Member Benefits.
