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The Jeff Macke Portfolio Articles

Borg

Spotify is down 8% pre-market on missing the EPS estimate for Q4. The subscription numbers were good with monthly usage and premium subscriber numbers coming in better than expected. The guidance for FY subs was light, which seems more on the side of...

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$SPOT
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Below is my weekly video for members of Macke's Retail Roundup. 

We're into earnings season. Thank the lord...

For the next few weeks, we'll hopefully learn how these retailers are preparing for a world with(or...

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arge

A "tell" is an observable, consistent, unwitting behavior in reaction to a known stimulus. Which is a fancy way of stating something you already understand intuitively. 

Examples: You try on a new, hot outfit to model for your partner. You...

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The Jeff Macke Portfolio Plus
$NKE $BBY $DKS
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Below is my weekly video for members of Macke's Retail Roundup. 

My universe, the land of the consumer, has taken center stage. The eye of the storm, if you will. The center of the volcano. The hottest part of the mantle...

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Below is my weekly video for members of Macke's Retail Roundup. 

Fear has entered the market.

Not panic just yet, but Wednesday afternoon in the Rose Garden, POTUS unleashed the Kraken on the market, the global...

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dang

Are we having fun yet?

No. No, we are not.

Stocks are getting hammered after President Trump's Reciprocal Tariffs were larger and broader than economists anticipated. Retailers and tech are leading the way lower early, which has been the...

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amazon

I was busily preparing for the post-close rantings of a polarizing lunatic (by which I mean the RH earnings report and conference call) when it came across the wire that Amazon could be in the...

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the Bear

If you're not scared of what's happening in your stock portfolio you probably aren't paying attention. 

The first quarter was the worst for US stocks since Q3 of 2022 and the first negative quarter of any sort since 2023. The damage didn't...

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$XLY
$AAPL
Bear Market
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Below is my weekly video for members of Macke's Retail Roundup. 

It's another down week for consumer stocks. There was hope for a bounce earlier in the week, but now we're more or less back to where we ended...

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Lulu

Lululemon is getting boot-stomped early Friday after the company.... wait for it... beat earnings estimates and guided lower than Wall Street's official estimate for the first quarter and all of 2025. 

There are a few reasons investors...

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$LULU $GAP
GAP
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Nike

Bottoming is best thought of as a process rather than a moment. The all look different but when you see a correction it usually hits these stages:

...
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$LULU $TSLA $PTON $NKE $CCL $UBER
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Below is my weekly video for members of Macke's Retail Roundup. 

This week, I'm hunting for bottoms. There are 5 stocks that have my attention. I'm under no qualms about the fact that we could be in for more...

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Starbucks

Ending a correction is a process. Hoping for a capitulation Crash is natural but a bit of a sucker's game and sort of misses the point. Getting into a crash is the same process only bigger. It's like ranking tornados; some are big, some less so but...

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SBUX
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NKE
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Busy morning of earnings with a little something for everyone as we try to figure out who, if anyone, is actually experiencing a recession as opposed to just talking about it all the time.

This morning saw a decent report from the dominant...

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Lucky

What if there isn't a recession? 

Retail sales came in soft for February, with some strength in staples. Discretionary was so/so which would have seemed bad two months ago but comes as a bit of a relief in light of the bloodletting we've...

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Starbucks, Cramer, Nike, Cruising, Walmart, Consumers
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Below is my weekly video for members of Macke's Retail Roundup. 

It's been a helluva week. Even with Friday's bounce, XLY is still by far the worst-performing sector this year. 

Crashes are...

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The Animal Spirits have turned savage on Wall Street as stocks post their worst day in years. Time to take personal inventory and make a shopping list.

 

I started running money in 1997, straight out of graduate school. Underfunded and...

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