Jeff Macke's Guide To Retail: Module 2- How To Invest In Consumer Stocks

Click here for Part 1

Click here for Part 3

Click here for Part 4

In This Video:

My 4-Step process for analyzing consumer stocks:

Step 1: The Macke Matrix

• What it is and how I use it
• Why different rules apply to different companies

Step 2: The Customer

• Do I know who they are, and more importantly, does the company?

Step 3: The Execution

• i.e., "What you can learn from earnings reports and management."

Step 4: Putting It All Together

• The synthesis I'm looking for before pulling the trigger on an investment