The story of one of the most interesting retailers to have ever lived: Victoria's Secret.
Nike, Lululemon, Under Armour… The history of specialty retail is an endless series of brands that rise and fall. Culturally, as businesses and stocks. Unlike empires in other businesses, the life cycles of retail are fast, violent, and tradable.
These cycles repeat endlessly. Today’s lesson is a case study of an iconic American brand and the twisted story behind its ascension and collapse.
I get into their rise to dominance, why they collapsed, how I saw it coming, and how I traded it (with a framework that can be applied to other fallen stars).
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